Dave Hitz likes to solve fun problems. He didn't set out to be a Silicon Valley icon, a business visionary, or even a billionaire. But he became all three. It turns out that business is a mosaic of interesting puzzles like managing risk, developing and reversing strategies, and looking into the future by deconstructing the past.

As a founder of NetApp, a data storage firm that began as an idea scribbled on a placemat and now takes in $4 billion a year, Hitz has seen his company go through every major cycle in business--from the Jack-of-All-Trades mentality of a start-up, through the tumultuous period of the IPO and the dot-com bust, and finally to a mature enterprise company. NetApp is one of the fastest-growing computer companies ever, and for six years in a row it has been on "Fortune" magazine's list of Best Companies to Work For. Not bad for a high school dropout who began his business career selling his blood for money and typing the names of diseases onto index cards.

With colorful examples and anecdotes, "How to Castrate a Bull" is a story for everyone interested in understanding business, the reasons why companies succeed and fail, and how powerful lessons often come from strange and unexpected places.

Dave Hitz co-founded NetApp in 1992 with James Lau and Michael Malcolm. He served as a programmer, marketing evangelist, technical architect, and vice president of engineering. Presently, he is responsible for future strategy and direction for the company. Before his career in Silicon Valley, Dave worked as a cowboy, where he got valuable management experience by herding, branding, and castrating cattle.

For the hundreds of thousands who buy writers' guides every year, at last there's one that tells the ugly truth: writers who can't get published are usually making a lot of mistakes. This honest, often funny, book shows them how to identify their own missteps, stop listening to bad advice, and get to work. Drawing on his experience as founding editor of MacAdam/Cage, Pat Walsh gives writers what they need--specific, straightforward feedback to help them overcome bad habits and bad luck. He avoids the optimistic, sometimes misleading directions often found in publishing how-to books and presents the industry as it is, warts and all. Here is the first guide that tells writers just what the odds against them are and gives them practical tips for evening them.